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Who is the 66-year-old, whoUniversity of Nebraska-Lincoln chancellor Ronnie Green said rose to the top of a group of candidates that included several sitting athletic directors from Power 5 conference schools?

This is Moos’s fourth stop as an athletic director, and at his age, it’ll likely be his last. That could be good for Nebraska. The Huskers likely won’t be losing him to another school because that school would likely be on the hook for Moos until his mid-70s.

Bill Moos Background

William H. Moos spent his seven years at Washington State. While there, Moos secured a 10-year, $35 million marketing rights agreement with IMG. He led a $130 million revamp of WSU’s football stadium and helped the Pac-12 secure the conference’s 12-year, $3 billion television contract with Fox and ESPN.

From 1995 to 2007, Moos led Oregon’s athletic department. During that time its annual budget rose from $18.5 million in his first year to more than $40 million and the Ducks won 13 Pac-10 championships. He was the guy who courted Phil Knight to make Oregon a success.

From 1990 to 1995, Moos served as Montana’s A.D. The Grizzlies football team won a Division I-AA (now FCS) national title in Moos’ final year in Missoula, Montana.

Athletic Director’s Duties and Responsibilities

Athletic directors have multiple unique responsibilities, which they must balance carefully. For example, in a single day, an athletic director may attend financial meetings, arrange field reservations, purchase specific athletic resources, and implement specific improvements or policy changes.

One of the most important skills an athletic director can possess is effective decision-making. This can be especially crucial when defining the goals and the future of the department. Athletic directors are the face of their departments, demonstrating the ability to steer their programs in a direction they see fit.

Shaping The Future

An athletic director has control over the athletic future of an entire school or university. Having vision and passion are necessary for the role. Without these attributes, athletic programs may underperform, cease to grow, become underfunded, or never reach their full potential.

Athletic directors must also ensure that academics and athletics are carefully balanced, so student-athletes can gain the most benefits from both. Those who wish to work in athletics, and see themselves in an influential role, may want to pursue a career as an athletic director.

Coaches and Recruiting Budget

Hiring the right coach is one thing, but giving him the resources to compete at the highest level is something totally different. That means an appropriate recruiting budget, appropriate budget for assistant coaches’ salaries and the freedom to run the football program as he/she sees fit in order to compete for conference and/or national titles.

The definition of a good athletic director changes from school to school and conference to conference. Properly addressing each of the above points appropriately will help a program thrive. It’s not about wins and losses; it’s about properly positioning the athletic department for long-term success.